Awareness 

Brand awareness is based on how well your customers or clients are able to recall and recognize your brand. For example, let's say you make a shopping list before you head to the store, and you write down a very specific brand of shampoo (maybe you like Pantene, Herbal Essences or Aussie). You can say that THIS brand (the one that you just wrote down) has really good brand recall, because you’re able to remember — or RECALL — that particular brand, right off the bat.

There is a second aspect to this, though: let’s say that you get to the store, but forget your list and can’t remember which brand you wrote down. When you get to the shampoo aisle, you are still able to pick out the same brand of shampoo you wanted because of the color or the shape of the bottle.

This means that this brand has really good brand recognition — because even though you might not remember the name of it, you can still recognize it and tell it apart from ALL the other bottles of shampoo on that shelf.

The basic idea behind brand awareness is how well your customers and clients are able to think of your brand on their own — and tell it apart from all the other brands out there. 

Brand awareness also tells you more than whether people can recall or recognize your brand, especially when you consider how it’s measured. The more brand awareness a company has, the more that it stands out among all the other companies producing similar goods or offering the same services.

The question, then, is: what makes this brand stand out, and in what way?

A brand might be known for the sheer quality of its product, but it could also stick out for its exposure, unique packaging, amazing customer service, clever ads, sustainable practices, charitability, or even because of its pricing!

This is kind of like a deeper layer of brand recognition, and by measuring your own brand awareness, you can start to see what exactly makes YOUR brand stand out.

For more information on how AdNora can improve your brand awareness, contact us here.